From content to company.
Smith & Scale helps businesses and creators grow through strategy, content, paid media, and real creator experience.
Marketing strategy. Creator expertise.
Smith & Scale is a boutique marketing consultancy helping businesses and creators grow through strategy, content, paid media, and creator insights.
We believe the best marketing happens when strategy meets authentic storytelling. That's why we combine marketing experience with hands-on creator expertise to help clients build stronger brands, reach the right audience, and grow with intention
Whether you're building a business or growing an audience, we'll help you do it with clarity and intention.
What We Do
We help businesses and creators make better marketing decisions, create stronger content, and grow sustainably.
Whether you're looking for strategic guidance, hands-on support, or practical resources, we'll meet you where you are.
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Strategic support for businesses and creators looking to grow with more clarity and confidence.
Services include:
Marketing Strategy
Content Strategy
Paid Social Media Strategy
Analytics & Performance Reviews
Creator Partnerships
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One-on-one coaching designed to help creators strengthen both their content and their business.
Services include:
Growth Strategy
Content Audits
Creator Business Strategy
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Content that supports your business goals—from strategy through execution.
Services include:
Short-form Video
Photography
Copywriting
Paid Social Content
Content Planning
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Our audits combine strategy and data to evaluate your content, audience, and performance—helping you improve discovery, build trust, and strengthen community.
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Learn through practical tools, digital guides, workshops, and Scale Collective.
Resources
Practical tools for creators and businesses.
Digital guides, templates, and playbooks designed to help you make better decisions and put strategy into practice.
Scale Collective
Where creators become better business builders.
Scale Collective is the learning community behind Smith & Scale—a place for creators who want to think more strategically, create more intentionally, grow their audience, and build businesses that last.
Members receive access to practical resources, in-depth writing, live conversations, workshops, and behind-the-scenes thinking on marketing, creativity, and the creator business—all alongside a community committed to improving both their craft and their business.
Who Built This
Smith & Scale is built on two complementary perspectives.
Frank has spent more than a decade leading marketing strategy, content, social media, and paid media for organizations ranging from growing businesses to global brands. His work has helped generate millions in revenue, reach hundreds of millions of people, and build marketing systems designed for long-term growth.
Jessica has spent more than 15 years building Inquiring Chef into a trusted food and lifestyle brand. As a creator, photographer, recipe developer, and cookbook author, she understands what it takes to consistently create meaningful content, build an engaged audience, and grow a business around it.
Together, we've experienced both sides of modern marketing—the strategic discipline of brand building and the day-to-day reality of creating content that earns attention, builds trust, and grows a business.
That's the perspective behind Smith & Scale.
Work with Us
Let's build something worthwhile.
Whether you're a business looking for marketing support or a creator ready to grow, we'd love to hear what you're working on.
Tell us a little about your goals, and we'll be in touch about next steps.