Social & Content Advisory

Experienced social and content guidance at the level your organization needs.

Strategic advisory for founders and lean teams. Fractional leadership for organizations with more people, priorities, and moving pieces.

Two ways to work together

Strategic Advisory

For nonprofit leaders, founders, and lean mission-driven teams

You retain responsibility for leading the work. I provide an experienced outside perspective to help you set priorities, evaluate ideas, solve problems, and make stronger social and content decisions.

This is a focused relationship with one primary decision-maker.

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Fractional Social & Content Leadership

For organizations with teams and partners to coordinate

Your organization already has people producing the work, but needs senior leadership to establish direction, connect the pieces, and keep everyone aligned.

I work alongside your employees, freelancers, agencies, and leadership team while they continue handling day-to-day execution.

Explore Fractional Leadership

What stronger strategic support can change

Social and content decisions connect to your audience, brand, and wider organizational priorities—not simply the latest platform trend.
Campaigns are built around clearer objectives and planned with enough time for the different pieces to work together.
You have an experienced partner who can help evaluate opportunities, challenge assumptions, and provide direction when the right answer isn’t obvious.
Reporting moves beyond a collection of engagement metrics to explain what happened, why it matters, and what should happen next.
Your employees, freelancers, agencies, budget, and time are focused on the work most likely to make a meaningful difference.

Strategic Advisory

Experienced guidance for the person leading the work

Strategic Advisory is designed for a nonprofit or mission-driven organization where one person retains responsibility for social and content but wants regular access to senior expertise.

You bring the decisions, ideas, plans, and challenges you’re working through. I help you clarify the issue, consider your options, and determine the strongest path forward.

This may be a good fit if:

You oversee social and content alongside other communications or marketing responsibilities.
You have a small communications or marketing team but no senior social specialist.
You want experienced guidance without adding another person to your team.
You need a knowledgeable outside perspective on important decisions.
You have the ability to execute but aren’t always sure where to focus.
You want greater accountability around your priorities and plans.

What’s included

Two 60-minute advisory calls or meetings each month
Guidance on current social and content priorities
Review of priority plan, campaign, or reporting document each month
Support evaluating ideas, opportunities, and challenges
One primary client point of contact
Up to five additional hours of support work each month

This is a focused one-to-one advisory relationship. It does not include team meetings, ongoing campaign management, freelancer or agency coordination, regular content review, or responsibility for leading the wider function.

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Fractional Social & Content Leadership

Senior direction for the team you already have

Fractional Leadership is designed for nonprofits, mission-driven organizations, and social impact ventures with employees, freelancers, agencies, or multiple communications functions that need to work together more effectively.

I take a more active role in establishing direction, planning the work, supporting the team, and keeping the different parts of your social and content efforts aligned.

Your existing team and partners continue handling day-to-day production and execution. I help ensure their work is focused, coordinated, and connected to your organization’s priorities.

This may be a good fit if:

Your social or communications manager needs more experienced leadership and strategic support.
You rely on several employees, freelancers, or agencies, but no one is connecting their work.
Your communications or marketing leader is spending too much time directing day-to-day social decisions.
Content, social, paid media, email, partnerships, and other communications efforts operate separately.
You are preparing to hire, restructure, or expand your team.
Your organization needs senior social expertise but isn’t ready for a full-time director.
You need someone who can translate between leadership priorities and the realities of execution.

What’s included

Weekly 45-minute leadership call
Monthly strategy and performance review
Active campaign and editorial planning
Feedback on major content and campaign concepts
Participation with relevant employees, freelancers, or agencies
Measurement and reporting guidance
Support setting priorities and boundaries
Up to 10 hours of fractional leadership each month

Minimum commitment of three months.

Get Started with Fractional

What I do—and what remains with your team

My role is to provide strategic direction, experienced judgment, and the right level of leadership for your organization.

Depending on the engagement, I can help you:

Establish social and content priorities
Develop or strengthen your strategy
Plan campaigns and editorial activity
Evaluate ideas and opportunities
Improve briefs and provide feedback
Strengthen measurement and reporting
Coordinate internal teams and external partners
Prepare to hire or restructure a social or content team
Navigate difficult decisions and competing requests

You or your existing team continue handling day-to-day execution and community management. My role is to help ensure that work has a clear purpose and direction.

If you need additional execution support, I can help identify the roles, partners, or capabilities your organization should add.

How the engagement works

We begin by reviewing your priorities, audience, current activity, resources, and the challenges you are trying to solve.
We identify the areas where experienced support can make the greatest difference and establish a focused set of priorities for the initial engagement..
Through regular calls, review, and support between meetings, I help you or your team make decisions and move the work forward.
At the end of the initial three months, we assess what has changed, identify what still needs attention, and decide whether continued support makes sense.

Why work with me?

I spent nearly a decade leading social media and content for one of the most recognized consumer brands in the United States.

Alongside leading Hallmark’s social media function, I wrote and executed Hallmark Retail’s first social and content strategy, establishing the direction, priorities, and operating approach for the function.

I also partnered with Hallmark Channel on the launch of its streaming platform and supported the promotion of Hallmark Experience events, helping connect social and content strategy to new audiences, entertainment, and in-person brand experiences.

I led teams, managed agency and cross-functional relationships, developed enterprise strategy, advised senior stakeholders, and connected social and content activity to measurable business results.

I also hold an MBA, which helps me connect creative and audience-focused work to broader organizational priorities and measurable outcomes.

In my final year as a corporate marketer, my work resulted in: $18.4 million in omnichannel revenue; a 22x return on paid social investment; 387 million impressions; 110 million people reached; and 19.2 million consumer engagements.

Before my corporate marketing career, I worked extensively in international development. I served in various capacities with the Peace Corps around the world, including five years as the Director of Management & Operations in Thailand. I also managed programs across Europe and Asia from Peace Corps Headquarters and served on the ground as a community organizational development Volunteer in Bulgaria. Early in my career, I also led educational programs for America’s largest non-profit provider of need-based scholarships. These experiences gave me firsthand understanding of how mission-driven organizations operate—balancing ambitious goals, diverse stakeholders, limited resources, and the need to earn trust.

As the co-founder of a creator-led food business, I understand what it means to build an audience, develop content, create partnerships, and make decisions when you don’t have the resources of a large organization.

hat combination allows me to work comfortably with organizations at different stages—from a leader looking for a trusted advisor to an established team in need of experienced leadership.

I understand what leadership needs to know—and what the people doing the work need in order to succeed.